Allowing Time for Pet Projects May Be a Smart Move
As reported by HRI, A growing trend finds innovation and productivity rising as employers let employees work on pet projects on company time. Joyce Gioia, author of Impending Crisis: Too Many Jobs, Too Few People, thinks pet-project policies will become popular recruitment and retention tools as loyalty becomes more precious in the face of a tight labor market. Genentech and 3M have done it for years, and Google has made its "20% time" policy a major recruiting tool as well as an innovation driver. Giving employees a chunk of time to devote to their own personal projects - some of which have resulted in the development of a cancer-fighting drug and the creation of Post-it Notes - pays great dividends in innovation and productivity, not to mention new product sales. And allowing employees to work on independent projects can stimulate more loyalty and creativity. According to Robert Fulmer, visiting business professor at Pepperdine University, "It's a way to get people to go beyond what's expected of them." (Workforce Management [Frauenheim], April 24, 2006, pp. 40, 41.)

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