Some Corporations Emphasize Learning from Failures
There is more potential to learn from failure than from success, and creative firms that focus on proving themselves wrong experience those failures and learn those lessons sooner, according to Harvard Business School professor Amy Edmondson. Following are several organizations whose leaders embrace risk and failure as necessary to growth.
- Coca-Cola Co. chairman and CEO E. Neville Isdell reassured employees and shareholders that he was willing to tolerate the failures that may accompany risk-taking as the organization strives to change the nature of its historically risk-averse culture. Using the 2006 annual shareholder meeting for his platform "elevates the statement to another order of importance," said Isdell.
- IBM Research balances performance evaluations with the encouragement of risk by using two evaluation timelines - a one-year evaluation on which bonuses are based and a three-year evaluation that determines job level and base salary. The longer evaluation period encourages innovation risks and allows potential setbacks from those risks to be absorbed.
- General Electric Co. takes its best-practices sharing to another level and has added discussions of failures to its business unit practices. A conference call in 2005 brought together champions of eight "imagination breakthrough" projects that didn't make it.
(BusinessWeek [McGregor], July 10, 2006, pp. 42-52)

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