Crisis Management Calls for Skilled Leadership
As reported by HRI, how leaders respond to a crisis is a "critical test of their stewardship," according to Helio Fred Garcia, executive director of the Logos Institute for Crisis Management & Executive Leadership. Garcia was interviewed in 2006 by Wharton MBA student Romi D. Garvey. Boards are expecting more transparency in crisis response plans, both because of uneasiness concerning personal liability and for reassurance that the firm is prepared to handle operational glitches. Companies can gain a "first mover advantage," says Garcia, if they are prepared to act quickly. "If a corporation is able to demonstrate that an operational setback is exactly that, it declines adversaries the opportunity to interpret the crisis as they wish," Garcia explained in the interview. Following are some of his suggestions on how leaders can prepare for a crisis.
- Define what a crisis is, what the early warnings are and which senior executive is responsible for the preparation and response. Ensure this person has full authority to mobilize resources.
- Test the crisis response plan through activities such as war games, exercises and other ways to practice quick decision-making.
- Stay in control of the crisis response agenda so that "media, adversaries or the rumor mill" don't take over the definition of the situation. Develop response tactics and messages that provide stakeholders with what you want them to think, feel, know and do.
(Wharton Leadership Digest [Garvey], March 2006)

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